The car variant named Nissan Juke made its debut at 2010 Geneva Motor Show. Set to debut at Geneva 2010, the B-segment Nissan Juke is is the latest addition to the company’s line-up of urban crossover. The exterior design is based on the 2009 Qazana concept car and combines a SUV-inspired lower section with a sporty upper section. The design of this Nissan Juke is accentuated with masculinity, dynamism and innovation. Juke design also combines the SUV inspiration and sporty accent. “The design shows real optimism. By combining design elements from two genres to create a small, but striking Crossover that displays a genuine confidence and style. And those are qualities we also expect to find in a Juke customer,” commented Shiro Nakamura, Senior Vice President of Design and Chief Creative Officer.

Exterior design

First revealed as the Qazana show car – unveiled at the 2009 Geneva Motor Show – Juke was created at the London-based Nissan Design Europe and refined at Nissan’s Design Centre (NDC) in Japan.

“The outcome of this global collaboration is a car that comes from where East meets West, with vital contributions from NDE and NDC being key to creating such a striking design,” said Shiro Nakamura.

Its highly individual lines are carried over virtually intact from Qazana. The boldness of the design reflects the significance of the B-segment in the European market: Europe is expected to take the lion’s share of sales ahead of the other main markets, including North America and Japan.

The design team drew inspiration for Juke’s design from a number of unusual sources. They looked back at a number of vehicles synonymous with an active and sporting life – and that list included rally cars and motorbikes. It’s clear to see where those ideas have influenced the design.

The result combines a number of different themes, but with Nissan DNA threaded through. It has a tough solid body to reflect the SUV element, yet is a very sensual car, too, with complex curves and a coupé profile accentuated by the narrow side glass and hidden rear door handles which help give the impression of two rather than four doors.

But there is also clear Nissan family DNA in the design – the boomerang rear lights, for example, from the 370Z – but none of the elements are slavishly copied so while retaining Nissan DNA, Juke stands alone as a unique, almost maverick, design. Read the rest of this entry »